To stand out in Ontario’s crowded meal-delivery landscape, WeCook needed more than another digital ad. They looked to TikTok’s creative and high-impact solutions and launched their “Fresh Made Famous” campaign using Out of Phone. This allowed for app content to be transported to high-traffic Toronto screens at key commuter touchpoints like Dundas Square, Union Station and the Financial District.  Extending TikTok’s familiar look and feel into a real time setting, and introducing WeCook to new audiences in a way that felt fresh and participatory. Simultaneously, they also ran Ontario-targeted Web Conversion campaigns in-app, to drive acquisition and purchases.

The WeCook campaign exceeded expectations across visibility, efficiency and perception. Out of Phone placements amounted to 20M impressions, over-delivering ~830K impressions while reducing CPM by 4%. Plus, the Web Conversion campaigns targeted across Ontario achieved a 27% lower CPA during the promotion period, showing the halo effect of OOP on performance. Additionally, the Brand Lift Study results underscored the impact: a 2.5x lift in purchase consideration and a 7.5x lift in positive brand image among those exposed, both outperforming category benchmarks. From big screens to bigger outcomes, WeCook showed how TikTok not only delivers - but serves results!